TRAThe Revenue ArchitectReadiness score

Pricing

Engagements built around confidence, momentum, and proof.

Start with the diagnostic, convert urgent gaps into a playbook or à la carte pillar sprints ($8k–$35k), then retain high-fit teams as a fractional CRO. Priced against avoided cost — one prevented bad AE hire is $150k–$250k.

Commercial Engine Diagnostic

$15k–$25k

2-week diagnostic across all 10 pillars: interactive scorecard, 90-min working session, and a board-ready report. The wedge — every engagement starts here.

Built for companies with product-market fit preparing for their next stage of scale.

Sales Playbook v1

$40k–$80k

4–6 weeks to build the 8-section commercial operating system: ICP, plays, battlecards, MEDDIC setup, hiring rubric, ramp, segmentation, and cadence.

Built for companies with product-market fit preparing for their next stage of scale.

Fractional CRO

$15k–$30k/mo

3–6 month minimum, 1–2 days a week. Embedded execution for leadership, hiring, pipeline governance, and forecast discipline. Three concurrent clients max.

Built for companies with product-market fit preparing for their next stage of scale.

Not sure where to start?

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