01
Commercial Engine Diagnostic
$15k–$25k · 2 weeks
A fixed-scope diagnostic across all 10 pillars: the interactive scorecard, a 90-minute working session, and a board-ready written report. The wedge — every engagement starts here.
Services
Fixed scope, fixed price, templated deliverable.
Productized engagements built on the 10-pillar framework — not a fractional-CRO time sale. Each one has a defined scope, a fixed price, and a deliverable you keep. Start with the diagnostic; everything downstream builds on what it surfaces.
- 10
- Pillars per engagement
- 2 wks
- From kickoff to diagnostic
- 3
- Concurrent CRO seats
- 100%
- Fixed-scope, fixed-price
02
Sales Playbook v1
$40k–$80k · 4–6 weeks
An 8-section commercial operating system covering all 10 pillars — ICP, personas, value prop, plays, objections, battlecards, MEDDIC setup, hiring rubric, ramp, segmentation, named accounts, and operating cadence.
03
Fractional CRO
$15k–$30k/mo · 3–6 mo min
An embedded operating partner, 1–2 days a week and deliverable-focused — leadership, hiring, pipeline governance, and forecast discipline. The high-touch tier, limited to three concurrent clients.
04
Pillar Sprints
$8k–$35k · 1–3 weeks
À la carte engagements that fix one pillar fast: unit-economics audit, ICP & persona workshop, motion diagnostic, funnel rebuild, lead-ops foundation, capacity model, AE hiring OS, account planning, or stack-in-a-box.
How it unfolds
Four moves from traction to repeatability.
Every engagement sequences the same arc — the depth and tier change, the path doesn't.
- Step 01
Diagnose
Score the 10 pillars and surface the gap between traction and repeatability.
- Step 02
Architect
Codify ICP, motion, plays, and operating cadence into a playbook you keep.
- Step 03
Operate
Embed alongside the team — hiring, pipeline, forecast — until the engine runs.
- Step 04
Hand off
Transfer the system to a VP or CRO who inherits an engine, not a mess.